For Complex News, I’m Hanuman Welch and since Microsoft wrapped their 2016 E3 presentation last weekend, we can all look forward to dropping $300 on a new, smaller Xbox One console that doesn’t overheat when you leave it on for longer than 6 hours and looks decidedly less like a VCR. Microsoft also seems to be diversifying and getting into the legal weed business. Microsoft is is lnking up with KIND Financial to help re-shape the seed-to-sale software model. According to Marijuana.com, Microsoft partnering with KIND Financial will offer seed-to-sale software that helps state and local governments make sure cannabis businesses comply with regulations and laws.
According to KIND founder and CEO David Dinenberg, “No one can predict the future of cannabis legalization, however, it is clear that legalized cannabis will always be subject to strict oversight and regulations similar to alcohol and tobacco. KIND is proud to offer governments and regulatory agencies the tools and technology to monitor cannabis compliance.” What exactly do regulatory tools and technoloy look like for cannabis compliance? “Starting from the clone or seedling stage, all marijuana plants are given a unique bar codes or RFID tags. The plants and the products that come from them are then followed and recorded using software including mobile apps. The individualized tracking also makes sure companies can identify which products need to be pulled in case of a recall, and helps to ensure tax compliance.” Not quite as sexy once you realize that this partnership has more in common with a surveillance program than Microsoft actually lobbying for legalization, but a massive corporate entity getting even tenuously into the weed game only means that people’s attitudes towards legalization are changing.
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